I have developed strengths in project management, website design, and online brand building through my diverse experience across industries including food and beverage, B2B, and CPG. I am always eager to offer my visual creativity, organizational skills, and leadership to clients in order to elevate their brand and streamline their workflows. From time and budget management, to developing and executing KPIs, to creative consulting, I am always happy to be part of a business’s visual and structural development.
Software Project Management
During the COVID-19 pandemic, I worked on the Polk County Health Department Emergency Vaccine Response Team. Serving the largest concentration of Iowans in the state, our team quickly responded to the vaccine administration and rapidly changing regulations. As Project Manger, I onboarded two different software systems to facilitate a smooth and timely vaccine rollout. One was used to register, administer, and track vaccinations. The other was used to distribute vaccines and vaccination equipment to other clinics across the county. Through direct collaboration with developers, vendors, medical staff, and more, my team and I implemented the software in under two months. In my time at the Public Health Department, we vaccinated over 40,000 people and distributed vaccines to over 200 clinics.
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Leading up to the 2024 presidential election, the internal Ketchum P.R. team took initiative in service of our clients and developed the Ketchum U.S. Election Navigator, a platform designed to help clients analyze this political season by breaking down issues and helping communicators navigate relevant topics successfully. Providing a data-driven 360° view of the intersection of news, perspectives of potential voters, and what their key questions are across all 2024 major U.S. issues. As Project Manager, I worked to set timelines, keep all teams on track, and finalize the definition of requirements. Collaborating with analytics, earned media, DE&I, development, and creative teams to execute the project successfully and within timeline restrictions.
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Website Design, Optimization, and Development
Every holiday season Libby's Vegetables supports Meals on Wheels to bring canned goods to their communities through the Thanks & Giving program. This year, partnering with Freddie Prinze Jr., our team was able to bring three of the celebrity's favorite holiday sides to their audience. I executed the quick-turn webpage build, working with internal and external teams to finalize assets, copy, and product information. The page gained over 1 million impressions on the website during the Thanks & Giving campaign.
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Wendy's Corporate team approached Ketchum, their digital and P.R. partner, for a corporate website overhaul. I lead the rebuild within Drupal. I look forward to opportunities like this where I can work directly within a site and create engaging pages. Our team collaborated with the client to create approved wireframes, finalized content, and troubleshoot issues.
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Over the course of my career I have worked with many small and mid-sized businesses to update their digital presence. I have enjoyed the opportunity to delve into these brands, understand their missions and values, and collaborate directly with founders and CEOs/CMOs. To name a few examples, I overhauled and updated the SEO for Helton Law Offices. I modernized and elevated website and social media for Ana Katarina Designs. I integrated product offerings into the digital presence already established at L'Enchanteur.
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