Strategic Thinking and Integrated Planning
I have worked with various industries and clients, ranging from CPG, healthcare, travel, professional development, and more. I regularly build digital strategic recommendations, monthly social editorial calendars, executive thought leadership audits, and analytics reports while also engaging in agile trend hunting. Below are a few examples of brands I have worked with.
Kingsford
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Developed and lead a pitch deck for Kingsford's Pellets. Pitching in a Reddit AMA that engaged the untapped audience of Reddit grillers which wound up gaining over 11 million impressions and 1,500+ engagements. Additionally developing strategy, competitive audits, and POVs on Instagram Stories, engagement, and TikTok.
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Libby's Vegetables
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Developing regular and specialized content including Libby's annual Thanks and Giving holiday campaign. Communicating regularly across teams to problem solve and execute content quickly. Wrote creative briefs and posting guidelines for influencers and celebrity talent including writing content direction Freddie Prinze Junior.
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Kikkoman USA
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Acted as lead social content strategist building regular content calendars and specialized content briefs. Collaborated with multiple teams to execute content on schedule and in budget while tracking performance. Analyzed competitors on new and existing platforms to develop strategic recommendations for the client.
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Zespri Kiwifruit North America
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Lead TikTok strategy, community relationship building, and agile trend hunting across channels. Wrote creative briefs for our creative team and collaborated with internal and external teams to execute agile, influencer, recipe, and UGC content that regularly performed above industry benchmarks for engagement.
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Other Brands
Ascension Medical Network
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Qatar Airways
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The Project Management Institute
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