Hi, I'm Emma. Thanks for dropping by.Project Manager. Digital Strategist. Creative. |
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Welcome to my site!
I’m a digital strategist, creative director, and project manager with a passion for transforming ideas into compelling stories and successful campaigns. Whether it’s building a brand’s online presence or leading cross-functional teams, I’m dedicated to delivering solutions that drive engagement and growth. I even created my own major in Marketing and Visual Communications at Emerson College, where I graduated cum laude with a Photography minor. In my current role as a Digital Consultant and in my past work as an Associate Digital Strategist at Ketchum, I’ve partnered with a diverse range of clients, including brands like Kikkoman Soy Sauce, Zespri Kiwifruit, and Libby’s Canned Veggies, helping them achieve impressive results. I’ve increased website traffic by 49.2% for a family-run business through SEO optimization, exceeded paid social impressions targets by 84% with a 198% YoY increase for a household name client, and boosted email marketing audiences by 85% for another client. My approach blends creativity with data-driven strategy, resulting in measurable success across campaigns. I have developed social media strategies, collaborated on asset production, and tracked trends for consumer, B2B, and healthcare brands. I also led creative teams, including a 60-person crew for Atlas magazine, delivering projects on time and within budget while driving real-world impact. During the pandemic, I co-founded amid mag, an online magazine documenting life during crisis—further fueling my passion for storytelling and social impact. From crafting brand identities to managing complex projects, collaboration is always at the heart of what I do. When I’m not working, you’ll find me diving into the latest romcom or exploring new skincare products. Always learning, always creating. I’m excited about new opportunities in strategic marketing, branding, and project management that allow me to keep pushing boundaries and making a difference. 
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