Storytelling is key to any successful campaign.
My role is to hold the point of view, brief the people who bring it to life, and make sure what comes out the other end is still true to what we set out to say.
Video & Editorial Direction - Stupid Cancer
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Patient Story Series: Amgen partnership
Directed the Patient Journey project in partnership with Amgen, a 12-video series featuring a mosaic of community voices. Oversaw concept, brief, production, and distribution.
This project was done in partnership with
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CancerCon Creative Suite
Directed the full in-house creative suite for Stupid Cancer's annual national conference: briefing the videographer team, overseeing print production (including coordinating sponsor ads), and managing all digital and physical brand touchpoints from concept through delivery. I also managed and oversaw all of the event promotion, driving registration and awareness.
The 2025 event achieved an 8.8% YoY attendance growth as a result of audience segmentation, cross-channel storytelling, and partner activation |
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Community Interview & Open Mic Series
Oversaw recording, editing, and distribution of community storytelling content focusing on the lived AYA experience across mental health, caregiver, and family themes.
This video earned a 17% Engagement rate on TikTok & 4.3k reach across social media channels. |
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