A brand's website is usually the first place someone decides whether to trust it.​

I build sites that feel like the brand actually made them, visually considered, easy to navigate, and built to grow with the business.
​
I work with clients on web design and online brand building, from initial concept and visual direction through to launch and beyond. Whether a brand needs a site built from scratch or an existing one that finally needs to look the part, I bring the same strategic lens to the design that I bring to everything else.

Below are a few examples of web projects I have worked on.

Ana Katarina Designs

Ana Katarina Designs is a New York-based fine jewelry label whose work has been featured in Vogue and WWD. When the brand needed a comprehensive website refresh, I came in to update and optimize across every major touchpoint: SEO architecture, product detail pages, imagery, the press page, the about section, the homepage, and metadata descriptions throughout.

I also represented Ana Katarina Designs on-site at Couture Las Vegas, supporting brand activations and press appointments at the invitation-only luxury trade event.

Stupid Cancer

Stupid Cancer is the largest support community for young adults affected by cancer, with a national audience and annual conference drawing hundreds of attendees. As part of my broader communications and marketing role, I managed ongoing website content and development, building new pages, updating and refreshing existing content, and maintaining the site as a living extension of the brand across campaigns and initiatives.

A core goal of the build was positioning Stupid Cancer as a leading advocate in the young adult cancer space, with dedicated pages highlighting the organization's advocacy work, policy initiatives, and community impact. The site now serves as both a resource for the community and a platform for the organization's broader mission.
​
To support traffic growth, I developed and managed Google Ads campaigns across Performance Max and Search. The Performance Max campaign delivered a 13.8% CTR, nearly seven times the industry benchmark of 1-2%, contributing to a 22% YoY increase in page views across the site.

CHiPS (Community Help in Park Slope)

CHiPS is a Brooklyn-based nonprofit soup kitchen and women's shelter serving the community for over 50 years. When the organization needed to move its website to a new platform, I led the full migration from WordPress to Squarespace, rebuilding the site from the ground up with strengthened SEO architecture throughout.
​
Beyond the technical rebuild, I provided strategic content recommendations across the site, including the creation of a new Get Services page that has become a genuine community resource. The page features an interactive Google Map I built from scratch, plotting all CHiPS locations. The page also features other shelters, food banks, and social services across New York City, giving community members a single place to find the help they need.

Libby's Canned Vegetables via Ketchum P.R.

Libby's annual Thanks & Giving program partners with Meals on Wheels to bring canned goods to communities in need each holiday season. This campaign year the brand partnered with Freddie Prinze Jr., and I led the quick-turn webpage build to bring three of the celebrity's favorite holiday sides to life for their audience, coordinating across internal and external teams to finalize assets, copy, and product information under a tight deadline.
​
The page generated over 1 million impressions during the campaign window, and search engine marketing increased 186% as a result of the integrated digital push.

Wendy's via Ketchum P.R.

Wendy's Corporate team approached Ketchum, their digital and P.R. partner, for a corporate website overhaul.  I lead the rebuild within Drupal. I look forward to opportunities like this where I can work directly within a site and create engaging pages. Our team collaborated with the client to create approved wireframes, finalized content, and troubleshoot issues. 

Small Business Clients

Some of my most rewarding work has been with small and mid-sized businesses where I get to work directly with founders and leadership teams. There is something uniquely satisfying about understanding a business from the inside out and building something that genuinely reflects who they are and what they do.

A few examples: I overhauled and optimized the SEO for Helton Law Offices, bringing their site up to date and improving their search visibility. I migrated Emerald Landscape Management's website to Squarespace, rebuilding and refreshing content throughout. And I updated and optimized the content and SEO for Iowa Career Connections, strengthening their digital presence for job seekers and employers alike.