Good strategy starts with listening.
Before I build a plan, I get to know the brand, the audience, and the gap between where a client is and where they want to be.
For clients across fashion, luxury, lifestyle, consumer, and B2B, I develop digital strategies and social plans that are grounded in data and built for real execution. That includes monthly editorial calendars, integrated campaign planning, analytics reporting, trend analysis, and content frameworks that give teams something they can actually work from.
Below are a few brands I have had the pleasure of working with.
For clients across fashion, luxury, lifestyle, consumer, and B2B, I develop digital strategies and social plans that are grounded in data and built for real execution. That includes monthly editorial calendars, integrated campaign planning, analytics reporting, trend analysis, and content frameworks that give teams something they can actually work from.
Below are a few brands I have had the pleasure of working with.
Stupid Cancer
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Stupid Cancer is the largest support community for young adults affected by cancer, with a national audience, annual conference, and advocacy platform reaching tens of thousands of people across the country.
As the organization's brand and integrated marketing lead, I own the full content and social ecosystem, from strategy and calendar development through execution, community management, and performance analysis. In 2025, the program exceeded every significant benchmark from the prior year and met or exceeded almost all industry standards across social and email. |
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Stupid Cancer - 2025 Performance
514%
Email CTR improvement
Through targeted segmentation
2M+
Social impressions
160% reach increase YoY
15k+
Email subscribers
20% increase YoY
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Social
Grew social reach 160% year over year, delivering over 2 million impressions across platforms. Increased engagement rates on every platform, exceeding industry benchmarks across the board. Growth was driven by a strategic shift toward platform-native storytelling, insight-based thought leadership, and an increase in video content, including an in-house video series developed in partnership with Amgen featuring 12 patient story videos and a mosaic of community voices. Email
Rebuilt the email program from the ground up, growing the subscriber base 20% year over year to 15,000 contacts. Sent fewer individual emails while driving significantly more impact through targeted segmentation, achieving a 3.6% click-through rate against a 3.27% industry benchmark, with a 400%+ CTR improvement year over year. |
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CancerCon
Led integrated marketing for CancerCon, Stupid Cancer's annual national conference for the young adult cancer community, contributing to 8.8% year over year attendance growth. Secured national on-site media coverage with CBS News at the event. Earned Media Secured national media placements, including TIME, Business Insider, and Katie Couric Media, through proactive media relations and strategic brand positioning. |
Luxury Jewelry Clients
Dana Bronfman
Dana Bronfman is a New York-based fine jewelry designer whose work has been featured in Vogue and Harper's Bazaar. I developed social media assets for the brand, creating content that reflected the label's refined aesthetic and supported its presence across platforms. Facets P.R.
During my time at Facets PR in London, I managed social content for the agency and supported European luxury brand clients, including Frédérique Constant & Nanis Italian Jewelry, working across trend research, press outreach, and on-site production at magazine photo shoots. The experience gave me an early foundation in how luxury brands build and protect their presence across editorial and social channels. |
Ana Katarina Designs
Fine jewelry label featured in Vogue and WWD. I developed social content and strategy to support the brand's digital presence alongside a broader website refresh. Work included content development, brand storytelling, and on-site social coverage at Couture Las Vegas. L'Enchanteur
A jewelry brand whose work was featured in the Met Museum's Superfine: Tailoring Black Style exhibit. I built out the brand's Instagram Shop from the ground up, adding and organizing their product catalogue to make the collection shoppable directly on the platform. Alongside the shop build, I developed strategic content recommendations to strengthen the brand's overall social presence and support product discovery. 
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Ketchum Client Work
198%
YoY paid social growth
Paid Campaigns Exceeded KPIs by 84%
52%
YoY increase for organic influencer content engagement rate
exceeded benchmarks by 370%
11M+
impressions across channels
on Kingsford Reddit AMA campaign content
Kikkoman Soy Sauce
As lead social content strategist for Kikkoman at Ketchum, I built regular content calendars and specialized campaign briefs, collaborated across teams to deliver content on schedule and within budget, and conducted competitive analysis across platforms to develop strategic recommendations for the client. Paid social campaigns exceeded impression targets by 84% with 198% year over year growth. Zespri Kiwifruit North America
I led TikTok strategy and community building for Zespri Kiwifruit, driving agile trend content, influencer activations, UGC, and recipe content that consistently performed above industry benchmarks. I wrote creative briefs for the internal creative team and coordinated across agency and client teams for fast-turnaround execution. Video views grew 284%, and influencer campaigns exceeded engagement rate benchmarks by 370% organically and 416% paid. |
Kingsford Charcoal
At Ketchum, I developed and pitched a Reddit AMA strategy for Kingsford Charcoal, identifying an untapped audience of passionate home grillers on the platform and building the case for why the brand should show up there. The campaign delivered 11M impressions and 1,500+ engagements, and I supported a broader digital strategy for the account, including competitive audits, Instagram Stories strategy, and TikTok positioning. Libby's Canned Vegetables
I supported Libby's social content strategy across regular programming and seasonal campaigns, including the annual Thanks & Giving holiday campaign in partnership with Freddie Prinze Jr. I wrote creative briefs and content direction for influencer and celebrity talent, coordinated across internal and external teams for fast-turnaround execution, and developed posting guidelines that kept brand voice consistent across activations. Cross-channel campaign work contributed to 85% email audience growth and a campaign page that generated over 1 million impressions. 
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Other Brands
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Ascension Medical Network
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Qatar Airways
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The Project Management Institute
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